SEO Helps You Get More Customers for Your Business
Here's the simple truth about SEO.
A beautifully designed website without an SEO strategy is nothing more than a Ferrari without an engine. This means its silly to assume you'll get the results you need from a website that focused too much on its design, and not enough on its content.
As a web design and SEO company in Edmonton, we understand that acquiring new customers through your website can be very challenging if you don't generate enough traffic. It's even more difficult if your site has no real focus. What's worse, if your business website isn't generating leads and new opportunities for growth, you're likely to get left in the dust.
The internet is becoming increasingly saturated with your competitors joining the cause with highly optimized websites, social media, digital marketing, and reliable local SEO strategies.
Consumers are using search engines such as Google to shop and research before their next purchase of goods and services, meaning they often skip a visit to their favourite brick and mortar stores. Times are changing, and ignoring this fact can be a detriment to your business, but its something we can fix.
As a business owner in Edmonton, you've worked hard each day to grow your business, but you'll eventually realize that you just can't do it alone.
This is where online marketing and SEO services with Selaris, an Edmonton SEO company, can help.
What is SEO?
SEO is short-form for Search Engine Optimization. SEO is a process designed to increase your website's page ranking in search results, therefore enhancing its ability to collect web traffic that is "organic", meaning it comes naturally from the search engines.
The opposite of SEO is paid advertising, otherwise known as PPC (pay-per-click) advertising. One highly popular online advertising platform is Google AdWords. Pay-per-click advertising (PPC) is perfect for generating a great deal of traffic to your website immediately, but it doesn't help your organic Google ranking.
Let's look at an example. If you own a flooring company in Edmonton, you would likely optimize your website using the following search terms: "flooring companies Edmonton", "hardwood flooring sales Edmonton", and "hardwood installation services Edmonton". In most cases, we will create separate pages on the website and write optimized website content using these keywords to attract searchers looking for these products and services.
Google will scan your website and learn that you offer these services in your city or neighbourhood. Google's algorithm analyzes your website pages and determines your page ranking automatically, so it's essential to make your content highly relevant to your target audience.
Why search engine optimization experience matters in a web design agency
Selaris has helped several of its clients get higher page rankings and create more leads for their business using SEO and search engine marketing. The path to building a successful business online begins with search engine optimization.
The best part?
We've been delivering successful digital marketing campaigns with SEO for almost a decade. We've helped several other businesses achieve success in their market, and we can help you, too. We've learned what works, and what simply doesn't work when it comes to the search engines.
We only implement proven tactics that Google will allow (white hat SEO). Work with us, and you can sleep well at night knowing that when Google updates their algorithm, you will avoid a penalty. We'll never try and cheat the system. It's a recipe for disaster.
Beware of the "too good to be true" offers made my black-hat SEOs. You could find yourself in a big problem. What you need is an search engine optimization expert in Edmonton who can work with you on acceptable ("white hat") methods of improving your exposure online.
SEO is a process, not a "thing"
The most important thing you should know about SEO is that it's an ongoing process that must be maintained, not a one-time thing.
Embracing the process means you stay ahead of the curve, open more opportunities to grow your business, and best of all, increase your revenue.
If you're curious what to expect for your business, ask us about the law firm websites we've transformed into traffic magnets. These sites are leaders in their respective markets and get a steady stream of inquiries daily. In some cases, our clients have had to add new staff just to handle surges of new business. Fantastic things start to happen when you're one of the top search results on page 1.
SEO is the path to success, and we can't wait to help you realize it on your own.
Kickstart your SEO campaign
The first thing you'll need is a website for your business. Your site needs to be clean, fast-loading, easy to use, and easy to navigate.
Google analyzes several factors on your website, but you're usually in good shape by offering the best possible user experience with a fast-loading site with excellent website content, regardless of how pretty it looks.
(Fact - you do not need a pretty website to rank well in Google. However, it's still a good idea to have an aesthetically pleasing website design as your visitors will react to what they see before they start reading content.)
If you are a new business, or a company looking to develop a new website, we can help with our top-quality web design services. We'll get you online quickly and get the SEO process going immediately.
If you already have a website, we would take over the management of your site and kickstart the ranking process with a well-planned SEO program.
To have a high-ranking website, you do not need a brand-new site, but it is essential that we keep the website updated with fresh content and expand its reach by building quality links to your content from other websites.
Exceptional website content makes SEO work better
Google loves websites with fresh web content. Adding new content, whether it's new service pages or blog entries, is a great way to expand your site and acquire new streams of organic traffic.
Your website also requires web content that engages your visitors and influences them into purchasing your goods and services. We've been writing top quality web content for years and take great pride in witnessing the fantastic transformation that takes place for our clients.
The browsing experience goes from one that is boring to one that is memorable.
If you're having trouble coming up with the right words for your web pages, contact us, and we'll create new content for your website regularly and optimize it, so you stand out as a leader in your field.
Everyone trusts an expert. Let that expert be you.
Increasing your exposure with valuable backlinks
We'll scout out the best linking opportunities on the web and create links that point back to your website service pages and blog posts. Websites that receive links from leading sites in their respective field gain a significant advantage.
It shows trust.
It proves you are a go-to source of information for your service or topic. It gives your visitors a feeling of confidence knowing they are dealing with a reputable company that can help them.
Get ready, your business is about to change entirely!
Don't waste another minute - contact us online or use the form on this page to request a free, no-obligation proposal for SEO services. We will perform an audit of your existing website, and propose a plan that fits within your budget.
For faster response, call us directly at (780) 484-9944 and ask to speak to one of our SEO consultants.
We can't wait to see what's in store for you!
You might also be interested in:
- Quality web design services to give you a professional online presence
- Centralizing your company data with a custom web application
- Engaging your visitors with better website content
Top 6 reasons why SEO can help your business get more customers
- SEO will help to grow your business
- You will start generating more inquiries, regularly
- Your phone will begin to ring more
- SEO will position your website higher in the search results
- You will generate more revenue for your business
- You will become a trusted provider of your goods and services
Are you ready for more website traffic and improved Google rankings? Let's talk!
Get started today by requesting a FREE, no-obligation consultation with our SEO professionals. For faster service, please call (780) 484-9944.