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Actionable Tips to Keep Your Website Feeling Fresh and Modern in 2023

Website design trends and styles change very quickly.

A website created a few years ago and has not been updated since it can already look archaic, especially compared to modern websites designed in 2023.

This is because most web design trends from two to three years ago have already been trampled upon by new and more advanced ones.

Furthermore, with mobile searches continuously dominating the number of searches performed by users, it is essential that every business adapts its website regularly with new web design tweaks, fresh web content, and SEO.

photo of a paintbrush painting a wall, modernizing the look of a space, similar to redesigning and modernizing a website for 2019

Sometimes, all you need is a fresh coat of paint for everything to look new again. 

How long has it been since you revamped your website? It's possible that some or all of your competitors already have an advantage over you.

If you want to stay ahead of the competition in 2023, you should hire a web designer that knows how to make a modernized website and will implement important web design best practices.

Here are some actionable tips you can use right now to modernize your website.

Deliver an Exceptional User Experience

image of a man using a laptop, intently reading a website with professional website content writing

User engagement is an essential aspect of any form of online marketing.

Improve User Focus

You need to catch the attention of your visitors and coerce them into action. More often than not, the best way to do this is to help them focus on the essential parts of your content and website.

Understand Searcher Intent

You need to understand the search intent of your audience and potential customers. What information are they looking for, and have you been able to provide that information? Review the Google Analytics data with your web designer each month to see which terms your users entered in a Google search. Pack your content full of value for the search engines, and do it better than your competitors to dominate the organic search results for your keywords. 

Clean Up the Design

Lessen distractions and clutter to help your audience find what they need quickly. One effective way to reduce clutter is to add lots of white space around design elements on your web pages. If your website is too cluttered for your audience's liking, they might decide to leave your site, especially if it takes them a while to find the information they're seeking. You may need to consider modernizing your website with a contemporary website design.

Add Fresh Content Regularly

Adding fresh content to your website is one of the most effective ways to modernize it.

You should regularly update your website with a fresh piece of content, such as new blog posts, articles, and other content, to help you rank higher in search engine results pages (SERPs).  Keeping your content fresh and aligned on your topic is very important to improve user interaction and reduce bounce rates.

In addition, you should also make sure that all of your content is optimized for Search Engine Optimization (SEO). This means using relevant keywords throughout your content and optimizing your images and videos.

Adapt to the Mobile Demand

photo of a woman using a mobile device to browse the internet, which is the more common method of browsing in the modern era

Over half of all browsing sessions are on a mobile device (source). 

Most online users today are mobile users. Therefore, your website needs to be accessible and functional in various screen sizes - this is called "responsive web design".

Selaris develops websites with a mobile-first approach and adds a desktop interface as an afterthought. This is a more modern approach to website design.

Talk to your web designer to ensure your pages are mobile-friendly, designed to minimize the load time, include plenty of white space, and that all images have been properly resized and optimized. Images that are too large will slow down your page loading time, which could harm your ranking in the SERPs (Google search engine results pages).

You can check the speed and mobile-friendliness of your website by checking Google Pagespeed Insights.

On the topic of page speed, Google announced in 2018 that it includes mobile page speed as one of its ranking factors. This is in response to the continuously growing mobile usage and traffic.

Immerse Users by Providing Exceptional Value in Your Content

photo of a couple fully engaged in their movie, symbolic of how an effective website can keep users attention with great website pages filled with valuable website content and images

It's essential to get your audience engaged in your content, just like these two are in their movie. 

Video content, for instance, has been proven to increase engagement and, eventually, conversion rates. However, as more and more businesses use video for their marketing efforts, the web has become saturated with this kind of high-quality content.

Nowadays, businesses need to strive for more than just likes and shares. You need to build a community that will make people feel valued. Your website should be easy to understand and actively encourage the audience to take action toward your products and services.

Creating an interactive and modernized website is one way to establish both engagement and immersion. However, it's vital that all the technical aspects of an interactive website are prioritized. Loading speed and layout are two very important areas to focus on when designing a modern website.

Add Easy-to-use Navigation for Mobile and Desktop Users

photo of three clear paths that could be used to go certain directions, symbolic of using a website with easy to use navigation which makes it easier to find what you are looking for

Providing clear paths for your users will help them navigate your website effortlessly. 

Congrats! You've managed to acquire traffic to your website. Retain your visitors by making your website easy to navigate. This will create a more interactive website where visitors read more of your website's content.

Your visitors will not waste their time if they have trouble navigating your website. This is why it's very important to implement a straightforward, easy-to-use navigation menu to your website for BOTH mobile and desktop visitors.

White space is a great way to make your website look modern and organized. It helps create an uncluttered look that will draw the user's attention to the most important elements on your page.  White space also makes it easier for users to find what they are looking for, as it creates visual cues that guide them through the content.

When your web traffic hits your landing page from the search results, you have little time to capture the visitor's interest. One of your website's most important design elements is the navigation menu.

If your website is built using WordPress, there are several menu navigation plugins available that will make this very easy to complete.

Organize your website using a common-sense approach that your audience is sure to understand, and you'll start seeing your page views increase.

Try Animation

illustration of circular animated bubbles, a creative way to animate a website page to attract attention

Intriguing, entertaining, and catchy animations can help improve the user experience on your website.

A carefully planned, designed, and created animation can take your audience along a fun journey that's also informative and productive for selling your services.

If you're looking for a web design service in Edmonton or are interested in getting that fresh coat of paint for your website, get in touch with us today or request a quote online.

We want to help you modernize your website or create a brand-new contemporary website design that results in traffic & conversions.

How about a FREE, No-Obligation Consultation that Includes an SEO Audit of Your Website?

Do you have a website that doesn't seem to be driving traffic and sales? Maybe it needs an SEO tune-up. Complete the form to get started with a free, no-obligation consultation. 

We'll provide you with a brief SEO audit of your website and show you the necessary changes that will create instant improvements in your SEO and traffic. 

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