Must reading for anyone who needs a professional website content writer or a web content editor

Let's go straight to the bottom line. When you are searching for Edmonton website content or web content editor in Edmonton, you are not really looking for search engine optimization (SEO). What you are looking for is more sales and leads and you have decided, wisely, that one of the very best ways to generate business is by investing in the services of a professional who knows how to deliver web content writing and web site content editing that works.

But what sets one Edmonton website content writer apart from all the other web site content writing services in Edmonton? Who really gives you the best value for your money?

Choosing Selaris means you get to work with our website content partner, Wolfgang Franke, one of the few copywriter writers in Canada with the unique skill set required to make your web site stand out from all the rest. That means he thinks like a marketing and advertising professional, but he writes like a SEO web content expert. Better still, he is a professional copywriter with more than 30 years of professional experience.

Want a sample of what to expect? No problem. One of the key problems on many web sites is the absence of headlines. Even when headlines are used, they are "blind"; meaning the wording in the headline makes three key errors:

• subject matter is not introduced
• no promise of benefit
• absence of important keywords that attract search engine traffic

Here is an example of a blind headline on the website of a general contractor.

It's summer. Let's get started

What if a general contractor delivered quality contracting work
and even better customer service?

• the headline has to introduce what is being offered
• most internet search inquiries will likely include the words general contractor or contracting

Notice also that Wolfgang's headline makes a distinct promise of benefit: you will get quality work and great customer service. This is vital because the promise of benefit prompts the website visitor to read the rest of the page. In fact, there is a lot of research that shows page readership is driven in large part by the headline. If you have any doubts, consider what would happen to the readership of a newspaper if the stories were published without headlines. It would be a disaster and it is no different for website pages.

What are your rates for web site content writing?

Wolfgang's rates start as low as $150/page – a great value by any standard and quite likely the best money you will ever spend to develop outstanding website content. To learn more about our web site content writing service in Edmonton, give us a click or call 780-266-2535.