Must reading for anyone who needs a professional website content writer or a web content editor
Let's go straight to the bottom line. When you are searching for Edmonton website content or web content editor in Edmonton, you are not really looking for search engine optimization (SEO). What you are looking for is more sales and leads and you have decided, wisely, that one of the very best ways to generate business is by investing in the services of a professional who knows how to deliver web content writing and web site content editing that works.
But what sets one Edmonton website content writer apart from all the other web site content writing services in Edmonton? Who really gives you the best value for your money?
Choosing Selaris means you get to work with our website content partner, Wolfgang Franke, one of the few copywriter writers in Canada with the unique skill set required to make your web site stand out from all the rest. That means he thinks like a marketing and advertising professional, but he writes like a SEO web content expert. Better still, he is a professional copywriter with more than 30 years of professional experience.
Want a sample of what to expect? No problem. One of the key problems on many web sites is the absence of headlines. Even when headlines are used, they are "blind"; meaning the wording in the headline makes three key errors:
subject matter is not introduced
no promise of benefit
absence of important keywords that attract search engine traffic
Here is an example of a blind headline on the website of a general contractor.
It's summer. Let's get started
What if a general contractor delivered quality contracting work
and even better customer service?
Note how Wolfgang’s rewrite includes the words "general contractor" and "contracting", important additions for two reasons:
the headline has to introduce what is being offered
most internet search inquiries will likely include the words general contractor or contracting
Notice also that Wolfgang's headline makes a distinct promise of benefit: you will get quality work and great customer service. This is vital because the promise of benefit prompts the website visitor to read the rest of the page. In fact, there is a lot of research that shows page readership is driven in large part by the headline. If you have any doubts, consider what would happen to the readership of a newspaper if the stories were published without headlines. It would be a disaster and it is no different for website pages.
What are your rates for web site content writing?
Wolfgang's rates start as low as $150/page – a great value by any standard and quite likely the best money you will ever spend to develop outstanding website content. To learn more about our web site content writing service in Edmonton, give us a click or call 780-266-2535.
"Selaris Web Media is a very dedicated and committed company. We found them to be very conscientious, honest, and always meeting deadlines. We’ve always found the staff to be very courteous and pleasant to work with.
Selaris Web Media developed new websites for us, and redesigned some existing ones, which are now more aesthetically pleasing, user-friendly and offer improved functionality.
Selaris Web Media has developed websites for many of our clients and family members. Each of these websites is very sophisticated, functional and attractive. Any time we have recommended Selaris Web Media for website development, our clients and family members have been very pleased with the results.
One of the more challenging items Selaris Web Media developed for us was an application to extract listing information from our database and format the data for output for our hardcopy community directories, some with over 37,000 listings. Separate applications were created for White Page and Yellow Page output listings. The report generator program automatically formats the listings according to our specifications, such as column width, font size for each line, bolding, colour, etc. This enabled us to import the listings directly into a graphics program, where the listings and display ads are compiled for the hardcopy directories.
In summary, Selaris Web Media would be an asset to any organization. Their employees display a very desirable work ethic and possess attributes any organization would admire. I would highly recommend Selaris Web Media for any project they wish to consider."
Keith and Marilynne Paterson
Sherwood Park, Alberta